Wigan charity The Brick is launching its Love Wins Week of Action (4–10 October) in the run-up to World Homelessness Day (10 October) with a series of events designed to highlight dignity, belonging, and hope for people facing homelessness
At The Brick, love is more than a feeling, it’s a strategy for change. Every day, The charity’s teams support people not just with food, housing, and advocacy, but with compassion and dignity. The campaign is a call to Greater Manchester to stand together in love, especially in divided times.
Key Events
- Sunday 5 October 10.45am – Homelessness Sunday Memorial Service, Queen’s Hall Methodist Church: A moving service to remember people lost to homelessness, open to all faiths and none.
Why Love, Why Now? At a time when division is rising and people facing homelessness are too often stigmatised or blamed, Love Wins is a reminder that compassion is the most radical response we can choose. Homelessness itself is deeply isolating, people can feel invisible, unwanted, and left behind, and prejudice only deepens that wound. Love, on the other hand, restores dignity and belonging, builds bridges where division builds walls, and fuels the solidarity every community needs if we are truly going to make homelessness history.
Keely Dalfen, CEO of The Brick, said: “Homelessness isn’t just about the absence of a home, it’s about the absence of belonging, dignity, and hope. At The Brick, we see every day that love is the force that breaks down barriers and helps people rebuild their lives. Whether through street outreach, mentoring, or initiatives like the Multibank, we are showing that when love drives action, lives are transformed. That’s why we’re asking Greater Manchester to join us this week: because in the end, it’s love that wins.”
Liz Ivanhoff, Outreach Support Worker at The Brick, added: “When I’m out on the streets, I meet people who feel invisible, unwanted, and forgotten. Sometimes the most powerful thing we can offer is love in action, a listening ear, a meal given with dignity, a reminder that they matter. This campaign is about showing that nobody is beyond hope, and that change is possible when we care enough to act.”
The Brick is inviting the community to stand together during the Week of Action, not with money, but with solidarity. Whether by attending the launch in Wigan town centre, joining the memorial service, or simply sharing the message of Love Wins, everyone can play a part in creating a borough where everyone belongs.
Free #Lovewins T Shirts are available from St George’s, Water Street Wigan, or our charity shops on Gidlow and Bradshawgate Leigh.
