Amazon delivers toys to The Brick in time for Christmas

Hundreds of toys from Amazon’s Top Ten Toys list have been donated to The Brick, in time for Christmas as part of The Multibank charity initiative. Founded by former Prime Minister Gordon Brown and Amazon, The Multibank initiative, which launched in 2022, was created to meet the needs of families and individuals living in poverty.


The toys were delivered on the back of a giant toy truck, which arrived at The Brick  yesterday morning, to the delight of staff. The toys will be distributed to children of all ages via local support workers in time for Christmas. The giant toy truck will also stop off at the second Multibank site, donating toys to ‘The Big Hoose’ project from Fife-based charity, The Cottage Family Centre. Toys from the must-have list were also donated to children living in deprived areas of Swansea, via the charity Faith in Families earlier this week.


Keely Dalfen, CEO of The Brick, said: “Financial pressures at this time of the year are enormous, but for families on the lowest incomes the pressures are even greater. That is why initiatives such as the Multibank are so important to provide amenities and support to tens of thousands of vulnerable families across the UK each year. With the help of Amazon this Christmas, we are able to extend our offer to include this year’s most sought-after toys. Together, we hope to spread some festive joy and provide a magical Christmas for families and ensure these children can return to school feeling included and excited about their new gifts.”


We are supporting over 200 families with a Christmas dinner and additional food items this year and are looking to raise money to continue to work with thousands more families in 2024. To help us continue to support families at Christmas and all year round Donate Here


Check out Amazon’s Top Ten Toys