Our ‘Little Christmas Ad’, which was produced at no cost to the charity by Really Good Films, highlights the work carried out to help as many families as possible struggling with the cost-of-living crisis.


1 in 3 children in Wigan and Leigh are now living in poverty, and we have stepped up our efforts to address this practically by distributing essential household items, such as toilet rolls, sanitary products, toothpaste, clothing, shoes and even carpet tiles, as well as traditional gifts and toys to tens of thousands of families.


‘Families have felt abandoned this year, with nowhere to turn. They have exhausted their savings and are on the brink of crisis, and many in vulnerable housing are terrified of eviction.” Keely Dalfen, CEO


Items from The Brick, are distributed via over 300 professional referring partners including social workers, healthcare providers, charities, and schools, so that they reach the families who need them most.


“This Christmas and beyond, we will be a fourth emergency service, our 24/7 webchat service will be up and running and we will be working hard to put the magic back into Christmas day. No child should feel that they are not worthy, and no parent should wake up on Christmas Day with the anxiety of knowing that their child isn’t getting what they asked for from Santa.’’ Keely Dalfen, CEO


The Brick’s ability to source and distribute goods, surplus to the requirements of businesses, to thousands of families has been ground-breaking but it is just one of many projects that the charity operates such as housing projects, a food community and a young person’s pathfinder homelessness prevention scheme.


Can you help bring hope this Christmas and beyond?

Just £10 can help support four families to access essential household items.

DONATE HERE or text BRICK10 to 70480 to give £10 now. Texts cost the chosen donation amount plus one standard network rate message. 

100% of your donation will be spent directly on distributing essential items to families and people in need.


Thank you to Really Good Films for bringing our film alive.